Oomph – there it is..

15 11 2008

Ok, sorry about the Tag Team reference. A couple of weeks ago I installed some new software from Microsoft called Oomph . Oomph is a Microformats toolkit. What is a Microformat you might ask, well Microformat.org says they are:

Designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards

I say they are:

A way to tag data in a common format allowing it to be consumed

There are a heap of different Microformats covering things like names and addresses, through to lists,outlines and events.

Now enter Oomph, it is a set of tools that assist in the Consumption, Display and Creation of Microformats.


The best part of the Oomph toolkit in my opinion is the Internet Explorer Add On that parses each web page and will alert the user if Microformat data has been found in the page by flashing up an icon in the top left hand corner of the browser.


Clicking on the icon reveals a cross browser overlay that shows the Microformat and allows you to consume the data in a number of ways. In the case of the hCard microformat it will allow you to save it to your email contact store.



In addition to providing a way of consuming the data, the Oomph toolkit also includes a number of CSS styles to present microformat information:



The final component of the toolkit is an add-on for Windows Live Writer that enables you to create hCard microformat information automatically with you blog post.



At the moment the Oomph toolkit provides a glimpse at what you can do with Microformats. Certainly the ability to have something identify a Microformat exists on a web page and allow that information to be subsequently consumed without having to manually transcribe it is incredibly useful.  I know Microformats have been around for a long time, but hopefully with Microsoft now pushing them a bit more, we can look forward to seeing more  innovation with them.



One response

1 12 2008
Michael Kordahi

Ooomph is awesome – I did an interview with Tim and Karsten, the guys who wrote it.



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